Valis - Skills & Experience

 
 

Pool valley Music (overview)

  • Handled DSP uploads, asset consolidation, and metadata collection.

  • Managed distribution transfers and takedowns.

  • Assigned and monitored campaign budgets.

  • Royalty accounting and invoice payments.

  • Directed most campaign strategies and delegated tasks to the team.

  • Coordinated events and marketing, including organizing successful label showcases like That’s F*cking Heavy! (sold out in pre-sale with additional demand at the door).

  • Provided photography and content creation support as needed.

  • Created training materials for team members.

  • Analyzed campaign results and compiled detailed reports.

 

KNIFE BRide - ‘fANG dUMMY’ CAMPAIGN

  • Pitched playlists by manually reaching out to curators via Playlist Supply.

  • Managed a MusoSoup campaign, vetting and responding to offers.

  • Handled royalty accounting and payments.

  • Transferred the artist’s back catalog to a new label.

  • Secured an A&R win by pitching Knife Bride to Raw Power Management during an internship, which contributed to their recent UK tour supporting Defects.

 
 

MOTH

  • Oversaw signing and contract preparation.

  • Organized studio sessions to record two singles.

  • Managed campaign strategies and DSP uploads.

  • Directed influencer marketing, securing a Dani Divine Instagram collaboration that achieved 95K views, 15K+ interactions, and a 2K spike in Spotify streams within 24 hours.

  • Ran MusoSoup campaigns and playlist pitching.

  • Created and distributed press releases to Pool Valley’s industry mailing list.

  • Pitched to BBC Introducing.

  • Connected the artist with music video creators and local promoters.

  • Prepared royalty statements and settled invoice payments.

 

Katja Macabre

  • Oversaw signing and prepared contracts.

  • Developed and implemented campaign strategies.

  • Produced photography and social media content aligned with the artist’s ‘DIY Bubblegum Goth’ aesthetic.

  • Created press releases and a 4-week social media schedule for releases (including keyword research and posting strategies).

  • Corrected and formatted assets using Logic Pro X and Photoshop.

  • Managed DSP uploads via Ampsuite.

  • Pitched to BBC Introducing and organized MusoSoup campaigns.

  • Coordinated live events, including the single release show for Mother of God.

  • Supported the production of a music video for Brains by sourcing collaborators and assigning the budget.

  • Handled playlist pitching and royalty accounting.